Shima leads the clinic’s marketing strategy, digital presence and strategic collaborations.
She oversees Reborne’s brand positioning across digital marketing, press and communications, managing external marketing and PR teams to ensure the clinic’s voice remains intelligent, credible and medically grounded. Her focus is on building visibility in a way that reflects Reborne’s identity as a regulated, consultant-led medical hospital within the evolving longevity space.

Shima also leads Reborne’s strategic partnerships in the UK and internationally, cultivating high-calibre relationships across healthcare, luxury, hospitality and executive networks. She plays a key role in curating thought-leading events and panel discussions, bringing together respected clinicians, scientists and industry leaders to drive meaningful conversations around prevention, performance and the future of medicine.

With over a decade of experience supporting both start-ups and established brands, particularly those serving high-net-worth and executive audiences, Shima brings a strategic, brand-led and relationship-driven approach to marketing and partnerships.

She is passionate about shaping how longevity and preventive healthcare are communicated - ensuring the message is evidence-based, forward-thinking and impactful.